To get the music of your choice, all you have to do is pay with your phone credit. The least price is #100. That is quite expensive for a single.
Their target is the hippy generation that is from 13-30. It is not like they wouldn't gain if they made the price lower. The demand would would even be high and they break even. Tell me why should I pay when I could download it for free. All Im saying is look at the market again and see what needs changing. Good initiative though.
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